Street View
Trusted.hamburg.de · 2014 – 2016

Street View Trusted was a Google product: certified 360° tours of business interiors, published on Google Maps. hamburg.de, the official city portal, sold it to companies in the metropolitan region as part of its online marketing services.

I came to Hamburg in November 2014 to run Street View Trusted at We Are Local, a Google-certified agency I had coordinated from Google. The agency went insolvent in spring 2015; I applied to the competitor, hamburg.de, and took the product with me. There, as freelance manager for commercial content: project management for client websites, consulting on Google My Business, Maps and Street View Trusted, coordination with Google, trainings, technical support for sales, and the photographers and service providers for every tour.

Stage Entertainment theatres in Hamburg, Berlin, Stuttgart and Oberhausen. Spielbank Hamburg. Peugeot and Citroën. The east hotel group. Best Western and Raphael hotels. Bäderland, Edeka Struve, Audi Zentrum Hamburg, the Volkshochschule, the city cemeteries, OBI, Lacoste, HHLA, Chocoversum. And dozens of pharmacies, practices, restaurants and shops.

One production sheet: job number, order date, photographer, shoot date, online date, panoramas sold and shot, days to shoot, days to online. Quality control with Google, reshoots where needed, publication on the client's listing.

450+ Hamburg businesses inside Google Maps and a production rhythm I still use for shoots, festivals and launches.