look&roll.Short Film Festival 2026
Client: look&roll, Basel · Year: 2026
Brief.
As social media manager for the association look&roll, I shaped the digital communication for the 11th edition of the short film festival, which was also its 20th anniversary, from June to September 2026. The festival took place on 19 and 20 September 2026 at kHaus Basel.
Goal: increase visibility, build a new audience and offer accessible communication for a cinema without barriers.
What.
Social media and festival communication, on-site presence, follow-up after the festival.
- 19 film reels from material of all three international competitions
- Trailer and Save the Date
- Texts in DE/EN: written and optimized, captions and story formats
- Hashtag strategy developed and applied consistently
- Subtitles and translation of all reels
- Accessibility videos at kHaus, welcome messages in Swiss German Sign Language (DSGS)
- 6 thematic carousels, from which 2 more reels were produced
How.
19 film reels, multilingual texts (DE/EN), live coverage with 59 stories, interviews with filmmakers, the jury and the audience, subtitles and translation throughout.
All captions, reels and story formats were written in German and adapted into English for maximum reach beyond the German-speaking community.
Impact.
A deeper look.
Live coverage &
festival support
On site on 19 and 20 September 2026 at kHaus Basel. Produced directly on site and published during the festival, so the community could follow the event in real time.
- 59 stories live: 33 on Saturday and 26 on Sunday
- Interviews with filmmakers, the jury and the audience
- Festival material edited and published afterwards
- Look back and thanks to the community
Accessibility &
inclusion
look&roll: cinema without barriers. My communication followed this principle throughout, in close coordination with the festival team, using clear, simple language and visual codes that remove barriers.
- Accessibility videos shot and edited at kHaus
- Welcome messages in Swiss German Sign Language (DSGS)
- Subtitles and translation of all 19 reels
- Panel discussion «Accessibility and Culture», Crip Tisch, «Crip Filmmaking»
- Feedback on structural accessibility contributed
Paid media:
managed ad budget
Responsible for the boosted posts on the association's Meta account: 19 boosted posts, 30 payments, July to September 2026. Targeted boosting to gain followers and increase visibility around ticket sales and the festival weekend. Total budget CHF 406.54, strongest boosted post «Get tickets now» (+13 followers).
The feed
