RESO.Swiss Dance Network
Client: RESO – Réseau Danse Suisse · Year: 2022 – 2024
Brief.
To elevate the entire digital ecosystem for Switzerland’s national dance network and its major festivals.
The mandate was to increase visibility, build a deeply engaged community, professionalize the brand identity, and ensure the successful promotion of dozens of artists and events across three distinct entities.
What.
I was the Social Media Manager & Digital Strategist for RESO, Switzerland’s national dance network. My role was to elevate their entire digital ecosystem, managing the brand and its major festivals across all platforms.
Why.
RESO’s digital presence was fragmented. The strategic goal was to transform it from a simple announcer into a unified, compelling digital storyteller and building a deeply engaged community across three distinct entities:
- @resodansesuisse (The main network)
- @swissdancedays (For international professionals)
- @tanzfest_fetedeladanse (For the general public)
How.
To achieve this, I developed and executed a multi-pronged strategy.
Impact.
Swiss Dance Days
1,000+ engaged followers built from scratch for @swissdancedays in 3 months.
Almost 100% Event Sell-Out Rate for all 26 shows.
RESO
+742% Increase in Organic Reach for RESO in the first 3 months.
Tanz Fest
2,000+ views per video for educational TikTok content.
A deeper look.
RESO.
Strategic Branding & Focus
My primary strategic challenge was to unify RESO's main brand. It needed a cohesive visual system that could adapt to its many diverse sub-projects. Through team workshops and strategic planning, I developed a new, minimalist brand identity.
This system was then applied to initiatives like the «Tanz goes Schule» Podcast, Forum Dance, Open Scape, and projects for 'développement du public,' ensuring each had a professional, distinct, yet connected voice.
Impact: +742% Increase in Organic Reach for RESO in the first 3 months.
Swiss Dance Days
Community & Impact
Working with the brand identity delivered by the agency DNA (dna.work), I led the complete social media strategy for Swiss Dance Days. I adapted their designs to craft all content, building the campaign around authentic artist interviews.
My management role covered the full pipeline: I collected all material, directed my junior colleague, and managed community engagement.
We prioritized accessibility, ensuring all text was clear and videos were fully subtitled.
To guarantee the event's success, I executed and optimized all paid media campaigns, playing a key role in selling out 26 shows. This involved consistently meeting performance goals through meticulous, cent-for-cent budget deployment across extended cycles.
Impact: 1,000+ engaged followers built from scratch for @swissdancedays in 3 months.
Almost 100% Event Sell-Out Rate for all 26 shows · 218 entries · 3800 visits · 15 selected pieces · 166 artists
Das Tanzfest
Fête de la Danse
National Activation
My role with Das Tanzfest evolved over two years. I began as the main lead for the national social media strategy (80+ posts/year), coordinating with all participating cities. After a successful first year, I transitioned to a strategic lead, training a junior colleague to manage daily operations. This allowed me to focus on new initiatives, including the successful launch of their TikTok channel.
Impact: 2,000+ views per video for educational TikTok content.
2023: The 2023 event attracted nearly 75,000 visitors.
2024: The 2024 edition of the Fête de la Danse saw a record participation of nearly 100,000 people across Switzerland.
Testimonials.
« Wir haben Nona Fragnière als sehr innovative und kreative Mitarbeiterin kennen gelernt. Sie verfügt über hervorragende Fachkenntnisse im Bereich Social Media und hat massgebliche Impulse gesetzt, um die Social-Media-Arbeit von Reso den sich verändernden Umständen anzupassen, weiter zu entwickeln und zu professionalisieren. » « We came to know Nona Fragnière as a highly innovative and creative employee. She has outstanding expertise in social media and gave decisive impetus to adapting, developing and professionalising Reso's social media work. »– Boris Brüderlin, Director, RESO Tanznetzwerk Schweiz, reference of 12 September 2024 (original German, then translation)